Getting ready for the influencers metaverse: The new age of marketing

What is an influencers metaverse?

First of all, what is the influencers metaverse and how will it work? Let’s define the general metaverse as a space where humans can connect and interact in a #VR-enhanced, simultaneous and semi-permanent manner. In a way, the metaverse of the web 3.0 will be the internet as it is now, in the web 2.0 age, but embodied.

How will the web 3.0 change your work as an influencer?

All influencers and those who work with influencers know that this particular marketing niche is very valuable. The market for influencer promos grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, and continued its upwards trajectory. This year, influencer marketing is projected to expand to a jaw-dropping $16.4 billion industry.

Will there be space for new-comer influencers in the metaverse?

Right now, about half of all paid influencers (52%) are micro-influencers, meaning that they amassed a following of between 5,000 to 20,000 people on their social channels. The rest of them are progressively bigger, having thousands and hundreds of thousands of followers, and they are usually celebrities in other fields as well (actors, singers, or wealthy socialites).

How will the metaverse change influencer marketing for brands?

How about if you are on the opposite side of the spectrum, as a brand or a company who works with influencers? If the audience is moving to the metaverse, how will this change the nature of your business relationship with influencers?



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